The Container Store Enlists Vibes for Smart Mobile BTS Marketing
Retailers of all sizes need to be creative when it comes to keeping students’ attention for their back-to-school purchases. The Container Store (TCS) hopes to renew last year’s success with mobile engagement to help boost sales to college kids during its College 2023 campaign. A key to keeping TCS at the head of the class for even younger students is using Vibes to tailor SMS, MMS, and in-app push messages. TCS also uses Mobile Wallet marketing to further incentivize college shoppers with money-saving discounts on back-to-school collegiate purchases. Success from the retailer’s 2021 and 2022 college campaigns drove the decision to continue prioritizing mobile marketing during returning school season. Subscription selling also earned a high A in strengthening sales. For instance, last year, The Container Store enrolled more than 121,000 subscribers, 61% higher than its 2021 college subscriber list, and in 2022, its mobile-attributed revenue was ...